• Affordable Sports Marketing
• Reach a Younger Demographic
• Tap into Highly Engaged Audiences
• Increased Brand Visibility Among College Sports Fans
• Built-in Influencer Campaigns
• Flexible Compensation Models
• Diverse Activation Opportunities
Why partner with
Student-Athletes?
NIL for Businesses
Did You Know?
Gen Z trusts influencers and athletes more than celebrities for product recommendations.
Ways to Engage
Social Media
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Student-Athletes posting pictures showing off a product.
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Student-Athletes posting videos with featured product or service.
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Student-Athletes can tag your company to help drive traffic to your business.
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The business can re-post student-athletes' social media posts to share new and engaging content with their audience.
Appearances & Events
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In-store meet and greet
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Special event appearance
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Autograph signing
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Lessons or clinics
Have an idea?
Let us help you make it happen!
Some of our
NIL Partners
NAUTICA
VUORI
JOCKO FUEL
JIV ATHLETICS
PASSION FIT
PITAYA FOODS
SEW LOKA
COZY CORNER WAFFLES
Our brand and photo crew was so impressed by the professionalism of the USD Rowing Team. They were gracious, respectful, and incredibly hard working – both at their sport and as talent on our shoot. Thanks to this, it made for an incredible body of work we are so proud of, and we hope we made them proud, too!”
- Matthew Cerreta, VP Creative Director, Nautica
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Our brand and photo crew was so impressed by the professionalism of the USD Rowing Team. They were gracious, respectful, and incredibly hard working – both at their sport and as talent on our shoot. Thanks to this, it made for an incredible body of work we are so proud of, and we hope we made them proud, too!”
- Matthew Cerreta, VP Creative Director, Nautica
NIL Go : What you Need to Know
NIL Go is an online platform created by the College Sports Commission, with assistance from Deloitte, to evaluate whether third-party NIL deals are made with the purpose of using a student-athlete’s NIL for a valid business purpose and do not exceed a reasonable range of compensation.
NIL GO: INFORMATION FOR PAYORS
NCAA Division I student-athletes must use NIL Go to report third-party Name, Image and Likeness (NIL) deals with compensation that equals or exceeds $600 in the aggregate
WHAT TO KNOW
Student-athlete third-Party NIL Deals will be
evaluated based on:
Payor Association – The relationship between the payor and the student-athlete’s school. This is determined according to criteria outlined in the House vs NCAA class action settlement.
Valid Business Purpose (VBP) – Whether the payor is seeking the use of the student-athlete’s NIL for a valid business purpose, meaning to sell a good or
service to the public for profit.
Range of Compensation (RoC) – Whether the
compensation paid to the student-athlete is
commensurate with compensation paid to similarly situated individuals with comparable NIL value.
WHAT TO EXPECT
In reporting deals, student-athletes will:
1. Upload a copy of their contract or deal
documentation.
2. Enter their compensation & deal obligations.
3. Provide the name and contact details of the
organization or individual providing payment
(the payor).
Institution Users will:
Designate payors as “Associated” or “non-
Associated” with their Institution.
NOTE: Payors will not have access to NIL Go. NIL Go Institution Users will have visibility into all reported student-athlete third-party NIL deals at their school only
WHAT TO DO
Provide Student-Athletes With Information
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Provide contracts or deal documentation to student-athletes.
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Be prepared to answer questions if they reach out for information about their deal terms.
Respond to NIL Go Attestation Requests
If a student-athlete reports a deal and your /
your organization’s association status with the
student-athlete’s Institution has not already
been verified by the school, you will be emailed a link to an Attestation Form. If not completed within 5 days, association will be presumed. You will only have to do this once per Institution. You may also be required to describe your business purpose and other supporting details.
Frequently Asked Questions
NIL is an activity that involves the use of a student-athlete's Name, Image, and Likeness for commercial or promotional purposes. As long as "quid pro quo'' is executed, student-athletes may be compensated for use of their NIL. The following are examples of NIL activities that are permissible for students athletes:
• Providing private lessons/small group training
• Signing autographs
• Selling merchandise
• Partnering with companies and brands to endorse or promote products and services
• Participating in public appearances
• Licensing NIL for passive income
Student-athletes are not permitted to receive trade or financial compensation without providing a value in exchange. NIL opportunities may not be used as a recruiting inducement or as a substitute for pay-for-play.
Additionally, student-athletes may not enter an NIL contract to receive compensation for the advertisement, endorsement, or promotion of the following:
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Gambling
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Sports Betting
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Controlled Substances
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Tobacco
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Marijuana
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Any product, brand, or company that conflicts with the values & mission of the University or reflects adversely on the University or Athletics.
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Yes. You can partner with an entire team, a select group of student-athletes from a single team, or partner with multiple student-athletes from a variety of sports.
Student-athletes may receive compensation in the form of money, stocks/equity, and free goods or services as long as it is in exchange for the use of their NIL.
USD Athletics owns the rights to our logos, marks, and intellectual property. Any use of our IP as part of an NIL deal without express written permission is prohibited.
International student-athletes are highly encouraged to consider meeting with the Office of International Students and Scholars regarding their F-1 visa status prior to partaking in NIL activities.
